UrinePro™ Plus

Ready-to-Use or Concentrate Formulas
Approved by The Carpet & Rug Institute

See It All In Action: Rug Washing & Restoration
Used by Professionals

Here’s one of many stories from people who have made the switch to AA Natural Products. read case study

Since October 2013, our rug washing facility has produced inconsistent results using the leading colloidal micelle product in our 1,200 gallon wash tub. In 2016, I was asked to test a gallon of AA Natural Products’ RugBath Pro, which employs nanoemulsion technology. Although initially pessimistic about switching brands, I was astonished at how superior RugBath Pro proved to be. The first rug I pulled from the bath was a white Chinese hand-knotted rug, which had yellowed fibers caused by tobacco smoke and pet urine. After being groomed the rug not only looked whiter but it also had a fresh clean smell. I can make this statement with confidence because less than a week earlier I had a similar white Chinese rug with identical cleaning issues I could not resolve using the existing colloidal micelle product I had on hand. Because RugBath Pro is twice as concentrated, we use a lot less of it. Furthermore, our rug redo numbers have dropped dramatically, too. Moving forward, I intend to use AA Natural Products exclusively since colors are more vibrant and wool fibers definitely feel much softer. Our customers notice and praise these features and they appreciate the fact we use plant-based, nontoxic, cleaning agents.

David plays an important role as he often holds conference calls with me and my team to get firsthand feedback and explore ways to make us more Earth-friendly. With David’s help, I’ve slashed my rug-washing expenses in half by employing UrinePro Ultra and FDC (Fugitive Dye Control). My hope is David will keep expanding his brand, and I’m more than happy to test any new products he develops. I especially like the fringe paste he sends me without charge as an added bonus.

I would be hard pressed to try another product after experiencing the positive difference AA Natural Products has made to my bottom line. In addition, David provides first-class customer service. He quickly responds either by email or phone, and I never feel “like a number” to him. If anyone asks me for a referral, I will answer without hesitation: AA Natural Products.


Marc Kasselman of Modernistic Rugology says, “works as good and costs less than Centrum Force’s U-turn…” read testimonial

I’m extremely pleased with the results I’m achieving with AA Natural Products in my rug washing plant. I’ve compared UrinePro Plus with countless other commercial urine remover concentrates including Centrum Force’s U-turn. UrinePro Plus works better, faster, and it’s less expensive. I highly recommend it to anyone needing to get out pet urine from rugs. – Marc Kasselman, Rugology, Troy, MI


Kevin Kluth of Pinnacle Eco Clean writes, “I highly recommend Dave’s products…” read testimonial

Lately, I’m achieving outstanding results by using AA Natural Products’ cleaning agents, which are based on microemulsion technology (aka colloidal micelle). I now wash all my rugs with RugBath Pro and use UrinePro Plus as a pre-treatment. I’ve encountered many products claiming to remove pet odors in wool and synthetic rugs, but few live up to their claims as Dave’s products do. I appreciate the fact his products are environmentally-friendly and extremely cost effective. Best of all, since his complete line is nontoxic, it fits neatly into our philosophy and enhances Pinnacle Eco Clean’s brand image. I highly recommend Dave’s products. – Kevin Kluth, Owner


Ron Werner of Happy Carpet Cleaners adds, “I’m having good success…” read testimonial

I’ve been trying the Urine Pro plus, along with the Q Clean. I’ve been having good success with it, applying it heavily to carpeted areas affected by underlying urine contamination and then rinsing after a period of dwell time. Seems to be doing the trick without having to resort to subsurface extraction. I’ll be continuing to try it. – Ron Werner, owner of Happy Carpet Cleaners

“I used UrinePro Plus on cat vomit, and I watched it disappear before my eyes!” – Dr. Laurie Racey, Country Cat Clinic

Read more testimonials…

Compare UrinePro vs U-Turn

UrinePro™ Plus is our most powerful odor and stain remover. It employs our proprietary micelle-enhanced blend to quickly break down all hydrocarbons as well as uric acid found in urine.

AA Natural Products contain bio-renewable plant-based ingredients producing powerful microemulsion cleaners consisting of billions of nano-sized cleaning particles that penetrate deeply into surfaces and effectively remove stains and odors on contact. Our aqueous cleaning agents are Earth-friendly alternatives to highly toxic volatile organic compounds. UrinePro Plus™ is specifically formulated to remove stains and odors produced by urine, feces, vomit and blood.

Contents: Key ingredients such as surfactants, fatty acids and esters are derived from soy, corn and coconuts.

Best Practices For Using UrinePro Plus™

Shake Well Before Use

Concentrate: Mix 1-8 oz with a gallon of filtered or distilled water.

Ready-to-Use Retail Bottle: Use as directed below.

1. Before applying UrinePro Plus™, remove as much pet urine as possible using a clean white towel or carpet extractor.

2. Always test UrinePro Plus™ in an inconspicuous area and apply at room temperature. Check for color fastness. Always follow manufacturer’s guidelines for the item being cleaned.

3. Depending on the application, use UrinePro Plus™ as directed below.

Stubborn Pet Urine in Carpets:
Pet urine typically migrates out about 50% beyond the stain area, so saturate the entire area with UrinePro Plus™. Walk over the area to penetrate the padding and sub floor. Let it soak for 5 to 30 minutes (up to 30 minutes for stubborn cat urine odor). Blot dry using a white cloth. Extract using water for best results.

Upholstery, Washable Fabrics and Textiles:
Apply UrinePro Plus™ and let it sit for 5 minutes. Lightly agitate. Rinse washable fabrics under water if possible. Blot dry, or extract for best results.

Hard Surfaces:
Apply to surface. Wait 2 minutes and rinse with a damp cloth. Dry.

Material Safety Data Sheet

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